New “tech-driven” commercial brokerage coming to Queens

Queens is getting a new tech-driven brokerage.

Commercial real estate broker Michael Wang, who co-chairs the real estate committee at the Queens Chamber of Commerce, announced the launch of Project Queens last week. The brokerage will focus solely on commercial real estate in Queens.

A representative for the brokerage said its technologies include the use of geofencing data to analyze market demographics and find development opportunities, digital displays on properties to increase engagement and “highly customized lead generation funnels” optimized for commercial real estate. The firm also plans to roll out virtual and augmented reality in listings for international clients this year.

“What really sets us apart is our unique personal and professional ties to Queens,” Michael Wang said in a press release.

Previously a partner with Great Neck-based brokerage Politan Real Estate, Wang has brought his listings with him from his old firm. According to broker license data from the New York Department of State, his fellow brokers at Project Queens are also Politan alumni. The new brokerage’s main office will be on Main Street in Flushing.

Project Queens recently closed the sale of a $11.4 million industrial portfolio at the corner of College Point Boulevard and 41st Avenue in Flushing. Property records from Dec. 19 show that Hang Hang Realty Corp. was the buyer.

The brokerage’s other active listings include 40,000-square-foot retail space at 5-06 52st Avenue, and a 73,610-square-foot mixed-use retail and office building at 37-10 Queens Boulevard, both in Long Island City.

Industrial properties in particular have been a hot commodity in Queens recently. Blackstone spent at least $130 million on a 20-parcel industrial portfolio in Queens in September, while Amazon is reportedly in talks to lease a 770,000-square-foot, four-story logistics center in the industrial section of Maspeth.